How The General Rates Auto Insurance

How The General Rates Auto Insurance

The General is a well-known nonstandard auto insurer (Permanent General Assurance Corporation), built for higher-risk drivers, and like every carrier it prices from a filed, regulator-approved rate manual. We read its Virginia filing directly and pulled the coverage-limit factors - the multipliers that price exactly what it costs to buy more protection. Raising bodily-injury limits to 100/300 applies a 1.60 factor, 100/200 a 1.55 factor, and 50/100 a 1.26 factor; property-damage limits move far less ($25,000 is 1.05, $50,000 is 1.10); and uninsured-motorist protection is the steepest, with a 2.10 factor at 100/300. Every figure here is a real filed value we transcribed from the Virginia rate pages, not an estimate.

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The General prices exactly what more protection costs — 100/300 bodily injury applies a 1.60 factor. See where your limits land.

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The General is one of the most recognized names in nonstandard auto insurance - coverage aimed at drivers who are harder to place, such as those with tickets, accidents, or coverage lapses. Behind the advertising, it is Permanent General Assurance Corporation, and its prices are set the same way as any carrier's: from a filed, regulator-approved rate manual. We pulled The General's Virginia private-passenger auto filing and read the rate pages directly. Below is one of the clearest levers in that filing - the coverage-limit factors - every number transcribed by hand and cited to it.

Coverage-limit factors answer a question every shopper faces: what does it actually cost to buy more protection? Reading the filing shows exactly how much The General charges to raise each limit, so you can weigh a little more premium against a lot more coverage rather than guessing from a single quote.

How we read The General's filing

Everything here traces to Permanent General Assurance Corporation's Virginia private-passenger auto rate pages (SERFF filing PGAC-134300891), on file with the Virginia Bureau of Insurance through the SERFF filing system, with rates effective January 1, 2025. A filed rate manual is the document a carrier must submit and justify to the regulator before it can charge a premium, so these are the numbers The General actually filed. As the Insurance Information Institute explains, a premium is a base rate multiplied by a chain of filed factors; the limit factors below are one link in that chain - the one that prices how much coverage you buy.

Key data

What this means for you: the filed rates for this factor span 1.05× to 2.1× — the highest-rated profile pays roughly 2× what the lowest-rated pays for this one factor, before everything else on your policy.

1.05 Property-damage limit factor - $25,000
2.10 Uninsured-motorist bodily-injury limit factor - 100/300
1.0 baseline1.261.551.601.051.101.402.101.25
Filed factor magnitudes, in filing order — see the table below for what each represents.
Factor Filed valueEst. on $1,200Source
Bodily-injury limit factor - 50/100 (eff 1/1/2025; relative to the lowest filed limit (1.00 reference))1.26≈ $1,512Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Bodily-injury limit factor - 100/200 (higher bodily-injury limit)1.55≈ $1,860Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Bodily-injury limit factor - 100/300 (highest common bodily-injury limit)1.60≈ $1,920Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Property-damage limit factor - $25,000 (modest step up in property-damage protection)1.05≈ $1,260Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Property-damage limit factor - $50,000 (higher property-damage limit)1.10≈ $1,320Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Uninsured-motorist bodily-injury limit factor - 50/100 (coverage for injuries caused by uninsured drivers)1.40≈ $1,680Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Uninsured-motorist bodily-injury limit factor - 100/300 (highest uninsured-motorist limit - the steepest factor on the sheet)2.10≈ $2,520Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718
Uninsured-motorist property-damage limit factor - $50,000 (UMPD limit selection)1.25≈ $1,500Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) · Jul 2026Filed rate · SERFF #PGAC-134300891 · reviewed by Jason Wootton, NPN 7694718

Illustrative only — each filed factor applied to a $1,200 baseline premium (the 1.00 reference), not a quote. Your actual premium depends on the insurer's base rate and your full profile.

What a limit factor is

A limit factor is a multiplier applied for the coverage limit you choose. The lowest filed limit for a coverage is the 1.00 reference, and every higher limit carries a factor above 1.00 - the number by which that coverage's premium is multiplied when you buy up. So a bodily-injury factor of 1.60 at 100/300 means that coverage costs 60 percent more than it would at the lowest filed limit. Limit factors are one of the few rating levers entirely in your control: unlike your age or driving record, you choose your limits, and the filed factors put an exact price on each choice.

That makes them unusually useful to see. Most drivers pick limits by rule of thumb or default to the state minimum, but the filed factors let you reason about the trade quantitatively - how much more premium buys how much more protection - which is exactly the decision a limit factor is designed to price.

Bodily-injury limits: the core trade-off

Bodily-injury liability is the coverage that pays for injuries you cause to others, and it is where limit choice matters most. In The General's Virginia filing, the factors climb steadily: 50/100 applies a 1.26 factor, 100/200 a 1.55 factor, and 100/300 a 1.60 factor relative to the lowest filed limit. The jump from the floor to 50/100 (a 1.26 factor) is the largest single step; from there, doubling your per-person and per-accident protection to 100/300 costs comparatively little more (1.55 to 1.60).

That shape is the practical argument for not defaulting to the bare minimum. Bodily-injury claims - medical bills, lost wages, and legal costs for people you injure - are the ones that can run into six figures and expose your assets if your limits run out. The General's filed factors show that once you have stepped up from the floor, buying substantially more bodily-injury protection is relatively cheap, which is why raising these limits is one of the highest-value moves a budget-conscious driver can make.

Property-damage limits move the least

Property damage - which pays for the cars and property you damage - is priced far more gently. The General files a 1.05 factor at $25,000 and a 1.10 factor at $50,000, so even doubling this protection adds only about five percentage points to that coverage. The reason is structural: property-damage claims are bounded by the value of what you can physically hit, so the insurer's exposure grows slowly as the limit rises, and the filed factor reflects that.

For a shopper, the takeaway is that property-damage limits are nearly free to raise. Given that a single at-fault crash into a late-model vehicle or a multi-car pileup can easily exceed a low property-damage limit, and that the filed factor to carry more is so small, property damage is one of the easiest places in The General's filing to buy extra peace of mind for very little money.

Uninsured-motorist coverage is the steepest

The single steepest limit factor in The General's Virginia filing is on uninsured-motorist bodily injury: a 1.40 factor at 50/100 rising to a 2.10 factor at 100/300 - the highest multiplier on the sheet. Uninsured/underinsured-motorist coverage pays your own injuries when an at-fault driver has no insurance or too little, and its property-damage companion (UMPD) carries a 1.25 factor at $50,000. The steep pricing is not the carrier penalizing you - it reflects the real cost of a coverage that stands in for the protection a negligent, uninsured driver failed to buy.

That 2.10 factor is worth dwelling on for a nonstandard carrier's book specifically. Drivers who shop nonstandard insurers are more likely to share the road with other minimally- or un-insured drivers, so uninsured-motorist coverage is arguably where the protection matters most - and the filed factor shows it is priced closest to its true value. For a driver weighing where the next premium dollar does the most good, The General's own factors point here rather than to a marginally higher property-damage limit.

How the limit factors stack up

Because these factors multiply against the underlying base rate rather than adding to a fixed premium, their real dollar effect depends on your rate - but their relative sizes tell a consistent story. Bodily-injury and uninsured-motorist limits are where buying up costs the most and protects the most; property-damage limits are cheap to raise; and uninsured-motorist coverage carries the steepest factor of all because it substitutes for another driver's missing insurance. A driver who steps bodily injury up to 100/300 (1.60), carries $50,000 property damage (1.10), and buys 100/300 uninsured-motorist protection (2.10) is paying meaningfully more than a state-minimum policy - but has closed the gaps that leave minimum-limit drivers personally exposed.

Put together, a sensible read of The General's Virginia limit factors is that the floor is the riskiest place to sit, that bodily-injury and uninsured-motorist limits are worth raising for the protection they add, and that property-damage limits are close to free to increase. Those are choices the filed factors let you price before you make them - the whole point of reading the manual instead of guessing.

Why limits matter more for nonstandard drivers

Limit choice carries extra weight for the drivers The General serves. Nonstandard policyholders - those with tickets, at-fault accidents, or prior lapses - are statistically more likely to be involved in future claims, and they are also more likely to share the road with other minimally- or uninsured drivers. Both facts argue against defaulting to the state minimum. If you are more likely to have an at-fault crash, the bodily-injury and property-damage limits that pay for the other party's losses are the ones standing between a claim and your personal assets; and if you are more likely to be hit by an uninsured driver, the uninsured-motorist coverage that pays your own injuries is the one that matters most.

The tension, of course, is budget: nonstandard premiums are already higher because of the driver-class and surcharge factors, so every added dollar is felt. That is exactly why the filed limit factors are worth reading rather than guessing. They show that the most valuable increases - stepping bodily injury up off the floor, and carrying real uninsured-motorist protection - are affordable relative to the protection they add, while property-damage limits cost almost nothing to raise. For a higher-risk driver watching every dollar, the filing is a map of where limited premium buys the most protection, and where the minimum leaves the biggest gaps.

What the filing does not show

In fairness, limit factors are only one link in the pricing chain. The General files many more factors than the ones we pulled - a base rate for each coverage, plus driver class by age and record, territory, vehicle, prior-insurance history, and surcharges for violations and accidents - and your premium is the product of all of them, not the limit factors alone. As a nonstandard specialist, The General's driver-class and surcharge factors are where much of the price is set for higher-risk profiles. And every figure on this page is specific to The General's Virginia filing and its current edition; the same insurer files different numbers in other states and updates them over time. We quote what is cleanly filed and verifiable, and flag what we cannot see.

What this means when you shop

The General's Virginia filing shows exactly what it costs to buy more protection - the coverage-limit factors that a single quote hides inside the bottom-line number. None of these factors is unique to The General, but seeing the real multipliers lets you predict how raising a limit moves your price and gives you a real yardstick against another carrier's filing. The pattern points to the same conclusion for most drivers: step off the state minimum, raise bodily-injury and uninsured-motorist limits where the protection is greatest, and add cheap property-damage limit for little money. If you are shopping The General because standard carriers have been expensive or unavailable, compare its filed rates against other nonstandard insurers with identical limits, since each files its own factors and the same profile can land very differently.

Frequently asked questions

How does The General decide my car insurance price?

The General (Permanent General Assurance Corporation) prices from a filed, state-approved rate manual: a base rate for each coverage multiplied by filed factors for the limits you choose, your driver class and record, territory, vehicle, prior insurance, and any surcharges. We read its Virginia filing and quote the real coverage-limit factors on this page.

How much does raising my liability limits cost with The General?

The filed factors climb steadily. For bodily injury, 50/100 applies a 1.26 factor, 100/200 a 1.55 factor, and 100/300 a 1.60 factor relative to the lowest filed limit. The biggest single step is off the floor; once you are at 50/100, buying up to 100/300 costs comparatively little more for a lot more protection.

Why is uninsured-motorist coverage so expensive with The General?

Because it substitutes for another driver's missing insurance. The General's steepest filed factor is uninsured-motorist bodily injury - 1.40 at 50/100 rising to 2.10 at 100/300, the highest multiplier on the sheet. It pays your own injuries when an at-fault driver is uninsured or underinsured, which is a meaningful risk to protect against.

Are property-damage limits cheap to raise with The General?

Yes. The General files a 1.05 factor at $25,000 and 1.10 at $50,000 property damage, so even doubling the protection adds only about five percentage points to that coverage. Property-damage claims are bounded by what you can physically hit, so higher limits are inexpensive - one of the easiest places to add protection cheaply.

Is The General a real insurance company?

Yes. 'The General' is the consumer brand of Permanent General Assurance Corporation, a licensed nonstandard auto insurer that files rates with state regulators like any carrier - its Virginia rate pages are on public file with the Virginia Bureau of Insurance through SERFF. It specializes in coverage for higher-risk drivers.

Is The General good for high-risk drivers?

That is its specialty - The General is built for drivers who are harder to place with standard carriers, such as those with tickets, accidents, or coverage lapses. Its driver-class and surcharge factors (not shown here) are where much of the price is set for higher-risk profiles, so compare it against other nonstandard insurers with identical limits.

Are these the actual numbers The General uses?

Yes - every figure on this page is transcribed from Permanent General Assurance Corporation's Virginia auto rate pages on file with the state (SERFF PGAC-134300891, effective January 1, 2025), not an estimate. Factors vary by state and edition, so your state's filing may differ, but these are real filed values.

Will I get the same price from The General as these factors suggest?

Not by themselves - a limit factor multiplies against the base rate and the rest of your factor chain (driver class, territory, vehicle, prior insurance, surcharges), which are not shown here. Use these factors to understand what buying more coverage costs, then get a quote with the limits you want to see your real price.

Sources cited

  1. Virginia Bureau of Insurance via SERFF Filing Access - Permanent General Assurance Corporation (The General), VA private-passenger auto limits filing (PGAC-134300891) — captured Jul 2026
  2. Insurance Information Institute (III) — captured Jul 2026
  3. National Association of Insurance Commissioners (NAIC) — captured Jul 2026
  4. Virginia State Corporation Commission - Bureau of Insurance — captured Jul 2026
  5. Insurance Institute for Highway Safety (IIHS) — captured Jul 2026
  6. Code of Virginia Title 38.2 (Insurance) — captured Jul 2026

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